Context

During the pandemic lockdown and while parents and children faced the challenge of attending on-line school, Bic carried out a survey to find how staying at home had changed the use of paper, color pencils/pens and other similar products.

Challenge

Bic wanted to communicate the interesting findings of the survey that showed that most people under lockdown had more time to carry out creative activities and most of these were related to drawing and using color pencils and pens. Surprisingly also adult Mexicans with no children had been the ones to buy more products of this type to use during the lockdown.

Bic Reto

Solution

We drafted a press release with the most valuable findings of the survey and connected those to the World Health Organization recommendations to carry out activities such as exploring our artistic abilities to help handle emotions.

ACÉRCATE

Let us be part of the solution.

Paseo de la Reforma 199 /  Piso 9  /  Colonia Cuauhtémoc  /  Del. Cuauhtémoc  /  C.P. 06500 / CDMX

Tel. (52) 55 44440555 al 59  01-800-999-09-84    info@cuadrante.com.mx